Giving an Effective Customer Apology

Everyone makes mistakes and wishes from time to time they could turn back the clock and have another go at it. Whether it is a bungled order, wrong materials for the job, or neglected customer follow-up, if fail to address an issue, you can break trust, and irrevocably damage a customer relationship. Although most reasonable customers do not expect you to be perfect, they do expect you to offer a sincere apology and take steps to correct the issue when they happen.

“Giving an Effective Customer Apology” looks at the expectation customers have and how to work towards a resolution by using apologies. In this micro course, we examine how unaddressed mistakes can break trust and irrevocably damage customer relationships. You will learn how to correct those issues by using a process to give an effective apology and make things right.